Your business website, the most powerful element in the Internet marketing process, a must-have for any business today. In this article, we don’t talk about designing a website. We discuss the launching process, and what should you consider before launching your new business website? Well, every SEO Company Melbourne considers these factors during this stage of the process. Developing a website is not an easy task, after considering all the essential factors such as responsiveness, design, colors, and so on. No ordinary web designers can get all these crucial factors right; it’s not like in the 90s anymore.
Hiring a full-service SEO Melbourne that does web developing too is highly advisable here. They don’t just focus on design aspects, but SEO, mobile-friendliness, and other must-have qualities too. So, waiting until your digital marketing company says, “Yes” to launch the website is always a better option. Every business owner worries about where his/her website will rank on Google and other search engines after launching. Anyway, even if the world’s best digital marketing company developed it for you; it won’t jump to Google’s first search page in two days. While it is difficult to say when it will happen exactly if you did hire the right SEO Company Melbourne; they will show you results within four months or so.
* Avoid rushing
Yes, many business owners make this mistake at the last minute. Rushingly launching your business website will prevent you from being prepared for the unexpected. Did you know that thousands of things can go wrong if you fail to consider and take necessary precautions? As the business owner, giving ample of time to the SEO Company Melbourne is your responsibility (as the client.) OK, we can explain it to you with an example. Let’s say the digital marketing company finished developing your website on Wednesday, and you demand them to launch it on Thursday. Which means they have just a few hours to check for critical factors such as bugs, issues, and other possible problems. And, that is why we say not to rush it.
A quick tip: don’t choose a Friday or a weekend day to launch your new business website. You can always postpone the launch 1-2 days rather than rushing and launching it on a “Wrong Day,” which can ruin everything at the last minute.
* Auditing your website’s links
Well, we refer to broken links here. Because the SEO Company Melbourne designs a new URL structure, broken links can be there. Anyway, you got nothing much to do with it as the web developer will sort out such issues for you. The famous “301 redirect” deserves a mention here.
* Read the content a few times
Think like a customer, not like a business owner. Content is the king of SEO and getting it wrong can instantly ruin your Internet marketing process. Pay attention to any dummy text (Loren Ipsum.) Who wrote content on your website? Was him/her a qualified person or not? Content writing is an art, and only a qualified content writer can get it right for you. As a business owner, you can’t afford to get this crucial factor wrong, “content is the king of search engine optimization.” Most web designing companies don’t employ qualified content writers. And, that is why we always advise you to hire a full-service SEO Company Melbourne where all the experts including web designers, developers, and qualified content writers are employed.
Why reviewing content is important? Well, content is what people read on your business website. Did you know that every potential customer looks for answers to his/her questions? If content doesn’t answer their questions; they don’t find anything useful on your website. So, they will leave your website and look for other options available on the Internet. When potential customers don’t buy what you sell; can you survive? The bounce rate is another factor to highlight here, and low-quality content can be a reason for the high rate. Talk to your SEO Company Melbourne today if you experience a high bounce rate. Quality content with the right number of keywords attracts potential customers, also; the search engines.
* Optimizing your website
Well, designing a website is not the end of the process today (it is just the beginning.) You should optimize your website, hence it will appear on search engines’ first search pages. All the crucial SEO factors such as Meta descriptions, Keywords, Title Tags, and much more to consider at this stage. If you have hired a reputable SEO Company Melbourne that has managed to rank their previous clients’ websites on first search pages; they will do the same for your new business website too. Failing to optimize the website will generate nothing positive for your business. It will be just there, on the last search pages, and no potential customers will come across it. When all your competitors’ websites appear on Google’s first search page, what can you do with a business website that appears on Google’s last search pages? So, every business owner in Melbourne should understand the importance of hiring the right SEO Company Melbourne that can shine their business websites on Google’s first search page.
OK, what’s next after launching the website? Review, improve, and maintain are the next things to do. So, it is an ongoing process. You will have to pay attention to Google updates. Website design trends might change over time. Also, keywords trends and consumer buying trends might change over time. People went on the Internet via laptops and PCs in the early 21st century. Anyway, the trend has changed now. In fact, over 50% of Internet users do it via a mobile device today. And, that is why your SEO Company Melbourne highlights the importance of developing a responsive website for your business today.
Some final words
What have you understood so far? Designing a website is just the beginning of the launching process. Well, nobody can guarantee top spots in Google today. Anyway, ranking your website on the first search page is crucial for higher visibility. Contact your SEO Company Melbourne if you have any questions and concerns about your website’s performance. You should start to see results after a few months from launching the website.
Are you one of the business owners who doesn’t have a website yet? Time has come to leave that group and move with the trend now. You are already too late, so don’t waste any more time. Invest money in SEO and websites today.