Asking questions is the best way to find answers to your questions and concerns. It won’t make you look stupid. You may be a business owner who knows nothing about SEO. You are not alone. Don’t worry so! But, every business owner should at least know the basics of SEO. If not, scammers in the industry can take advantage of your lack of knowledge. OK, still if you are not confident to ask questions from your SEO Firm Melbourne (or the one that you are considering for your new business;) you will benefit from reading this article. Let’s find answers!
* What is SEO?
Search engine optimization is written in short form as SEO. It is the process of generating more sales via increased organic web traffic to your business website where organic web traffic is by unpaid results. SEO is a complicated discipline, and Google and other search engines now have established their rules and regulations on it. So, the SEO Firm Melbourne you have hired or considering should adhere to these rules and regulations for long-term results.
* How SEO works?
People search for products and services by typing what they want in the search box. For example, you type SEO Firm Melbourne in the search box. Search engines have a crawler (spider) such as Googlebot that scans and gathers information (content) on a website (this is where keywords come in handy.) Content writers know the exact words that potential customers will type in the search box during the purchase process. When a website has that keyword; the search engine crawler gathers it and sends back the data to the search engine. The search engine then builds an index with this data. And that is why experts in the SEO industry say, “content is the king.”
* Why should I invest money in a website?
Well, we live in a world where potential customers consider online shopping as the easiest option to buy what they want. The internet has taken a top position in the world. So, no business owner can survive without online presence today. Anyway, having a website doesn’t always guarantee top results. Its position on search engines is a thing to consider here. Having a website that is listed on the 10th search page won’t generate anything positive for your business. And, that is why you should hire a reputable SEO Firm Melbourne who can rank your website on first two search pages.
* Can you rank me on the first search page?
This is a tricky question for every SEO company today. They can’t say “yes” or “No” here. If they say “yes,” you can call them an SEO scammer. And, if they say “no,” what is the point of hiring them? Well, no SEO Firm Melbourne can guarantee you a “certain” spot on Google or any other search engines today. Ranking a website on the first search page is not a piece of cake today. According to the latest estimations, over 1.8 billion websites are there on the Internet now. So, no matter your business type in Melbourne; hundreds of other service providers offer the same service and product to customers in Melbourne. And, every business owner now invests money in a website in today’s world. Let’s say 400 companies are selling shoes in Melbourne, and all of them are maintaining a company website. Out of 400 websites, only 10 can take spots on the first search page. So, your chance of getting a place on the first search page is just a fraction.
Anyway, a top-class SEO Firm Melbourne can do more for you here. They may not get your website to the number one spot on Google, but they can help you generate more money in the long run. Remember, being on Google’s top spot doesn’t mean you are the best company in Melbourne.
* What are keywords
Focus word is another way to call it. As mentioned, potential customers now type specific words to search for products and services online. For example, demolition services Melbourne. Focus words may vary depending on the product type, city, and so on. For example, if you are an SEO service provider in Melbourne; SEO Firm Melbourne should be your focus word, not SEO firm Brisbane. Using the wrong keywords will direct “wrong customers” to your website. As a result, they will not buy products through your website. So, your website may rank in a top position, but you won’t make any money.
* Is SEO expensive
Can the world’s most powerful online marketing discipline be cheap? Yes, SEO is expensive today. So, be ready to spend a few thousands of dollars on a top-class SEO Firm Melbourne today. Well, every business owner should allocate a reasonable budget for online marketing. Focusing on getting that service for cheap is suicide, and this the point where many business owners get it wrong (especially, small business owners.)
Small business owners don’t have thousands to invest in SEO like large-scale business owners. Scammers in the industry make use of it. They advertise their fake services under “cheap SEO.” For the sake of saving money, small business owners hire cheap SEO firms that are scammers (most of the time.) In summary, genuine SEO is expensive.
* Should I hire an SEO Firm Melbourne or individual professionals?
Hiring a firm always comes with additional benefits such as trust and full-service. Well, SEO experts are there who offer individual services (freelance experts.) But, an SEO firm is a place where you can find more than one expert. Also, they can take over projects like Social Media, SEO, E-mail marketing, and so on. You can save time and money in the long run so.
Some final words
Don’t hesitate to ask as much as questions from any service provider you are considering (you have the right to do that.) Answering all your question is a good sign of a genuine service provider. They have nothing to hide. If they refuse to answer certain questions; do they have a valid reason? For example, refusing to answer questions regarding their SEO strategy. Every SEO Firm Melbourne should explain all about their SEO strategy to their potential customers. SEO scammers use black hat methods to rank their customers’ websites in top positions. But, those results won’t last for long.
Do you have any more questions for us? We are more than happy to answer all your questions and concerns about our service. Call us today, or leave a reply in the comment section. We will get back to you ASAP.