The dependency on Google of business owners is on the rise. Well, Google knows it, and they continue to unhinge their marketing models everywhere. We should thank Google because, in a world where Internet marketing feels like rocket science, Google helps us to simplify it. Anyway, we should talk the situation in Sri Lanka. Sri Lanka is a third world country yet, and when we will get rid of the label, “third-world country?” OK, let’s come to the main topic now!
Search engine optimization — recognized the most powerful online marketing strategy that a business owner should incorporate in his/her business. By analyzing the latest trend in Sri Lanka, we can say that the demand for SEO will skyrocket over the next few years. Since we are developing yet, thousands of businesses are there that haven’t incorporated digital marketing strategies, and it suggests that investing money in SEO Sri Lanka is more likely to be a productive one. The fact that our country is developing yet is an advantage here. People in a developing country prefer to go with the trends in developed countries. Well, the people in developed countries make use of digital marketing, and you know it.
“According to media analysts at Borrell, SEO spending will reach $80 billion annually by 2020.” Well, we came across this fact in an article posted on Forbes. So, the whole world has got to know that digital marketing and businesses in this industry will make a lot of money in the next few years. So, if you are a person in Sri Lanka, and you have money to invest in somewhere; SEO Sri Lanka is a place to consider. By analyzing the future, we can say that this industry will make more money for the coming years. Anyway, we should talk the truth here. Starting a digital marketing company in our country is not a piece of cake. After this year’s local election (8/02/2018,) country’s economy is in danger. Economists warn about a possible collapse in our economy in the next few years.
The present government always talks about trillions of loans that we have to settle over the next few years. All these facts suggest that investing money in SEO Sri Lanka is challenging. Investing money in every industry is a challenge under the present financial situation in the country. The using of the Internet and technological devices is on the rise; is happy news. Still, another challenging area is there to discuss in detail here. What services should you provide to the customers in Sri Lanka? Just providing “SEO Sri Lanka” be enough to develop a name in the industry? No, it won’t. Over the past few years, the trend in the world has changed. A concept called “full-service company” has taken over the world now. Customer, including business owners, tend to hire full-service companies, and the time of individual services providing companies are coming to an end now (at least in the SEO industry.)
The above-said information suggests that you should invest big money in digital marketing to get more in return. Starting just an ordinary company will take you nowhere. Our country’s economic instability discourages investors to invest their money in any field today. So, should you wait a few more years to make the big decision? Well, the decision is yours. Talk to an expert in the economic world before making any decisions though. All we can say here is that SEO Sri Lanka will be a productive investment, but it is difficult to comment on the financial situation in Sri Lanka and how would affect the future.
Consumers in developed countries prefer online buying over weekend shopping today. Anyway, the situation in Sri Lanka is not the same yet. The majority of the consumers buy what they want via weekend and daily shopping. The younger generation though, prefer online shopping as new technology is involved there. Well, people in rural areas will take a few more years to get used to the Internet, technological devices, and online buying. But, we can consider it as a positive point — millions of people are there still to get used to the technology, and they will do it over the next few decades. Online buying trend will rise, and the demand for SEO Sri Lanka too.
Keeping up with the ever-changing digital marketing
Over the past few decades, digital marketing has changed many times. Google updates methods and strategies almost every year. So, if you plan to invest money in SEO Sri Lanka; make sure you hire the right experts as your staff. They are the ones who will deal with clients and develop a name for your company. Not like in other countries, the salary rates for SEO, web design, graphic design, and marketing experts are very low. Which means you can save a lot of money in paying salaries for your in-house team, which is good news for investors. Don’t get us wrong here. We talk the current situation in Sri Lanka. Everybody deserves to get a good salary for what they do for your company.
Offline marketing such as newspapers, TV commercials, and radio advertisements are the most effective forms of advertising in our country. Anyway, TV commercials are very expensive when compared to Internet marketing strategies such as SEO. So, hopefully; business owners in our country will understand the advantages of digital marketing over the next few years, and it is happening right now.
How much should you invest in SEO Sri Lanka?
Well, we can’t say, “you should invest this much in it.” It depends on how much you can afford to. A quick tip: starting an ordinary company may not take you anywhere today. Hundreds of ordinary companies are already available in this country now. So, don’t just start for the sake of starting it. A reasonable capital is necessary to start a full-service SEO Sri Lanka company. Also, you should hire a full-team to provide all the digital marketing services such as web design, SEO, Social Media Marketing, IT, and so on.
Some final words
After analyzing the latest trend and the increase in the use of the Internet and technology, it is safe to say that the demand for search engine optimization will rise in coming years. Anyway, the current economic status of the country, the large number of already-established companies, and the full-service concept are the challenges to overcome. So, you can’t just start an SEO Sri Lanka company like the people in Sri Lanka used to start web design companies and saloons during the last decade.