SEO Sri Lanka is the game-changer, but one can implement it in a wicked way as well. Over the past few years, the debate on how to rank websites on Google’s first few search pages is ever continuing. A few years back, a few digital marketing companies managed to overcome even reputable and genuine SEO companies by using unaccepted methods called black hat strategies.
Unfortunately, Google took some time to detect it. Even today, you will come across company websites that have used tons of keywords, but Google hasn’t penalized those yet. Anyway, the time of those black hat strategies is ending now. When you look for an SEO Sri Lanka agency, make sure what they do for generating results for you.
It is safe to say that search engine optimization is the only marketing strategy that can make you a winner when it comes to online selling. Or, you let potential customers know your existence; you should make use of it. Why the Internet for it? Well, even in Sri Lanka; a considerable percentage of customers rely on online shopping now. Online shopping means product/service buying/selling that takes place on the Internet.
For this, having a company website that clients would see is a must-have element. Still, this doesn’t suggest that you misuse SEO Sri Lanka for the sake of dominating online markets. A business owner can’t do it, but the digital marketing agency can do it for the client.
What are the black hat strategies? As the name suggests, those methods go beyond the approved techniques. Even if those black methods get your company website on the first few search page, those techniques lower the overall quality of it. For example, a content writer can fill a website with tons of targeted keywords, but nothing useful for the visitor to understand the product or service.
And, this is one factor that annoys potential clients to a greater extent. Or, an SEO Sri Lanka agency can do it without getting potential clients or visitors annoyed. For example, the invisible or white text was another black hat method used by fake digital marketing agencies, and it is happening now as well. This method uses a lot of targeted keywords, but those are not visible to the readers, but Google gets fooled by it. Well, it happened in the past, but Google detects those cleverly now.
What are the downsides of implementing black hat SEO Sri Lanka strategies on your company website?
High bounce rate, or an occurrence where potential clients visit your business website as they come across it in Google’s first search results, but the fact that it doesn’t have anything useful or its low-quality state get those potential clients to leave the website within the first few seconds. You will get the views, but pretty low conversion rates. Or, Google will notice those black hat methods and penalize your business website until you make it a sound one. Imagine when you lose your E-commerce website for two weeks? And this is called online reputation ruin.
Expecting instant or magic results are the factors that make business owners look for such unacceptable digital marketing methods. You don’t have a long journey with those fake techniques. To become a long-term winner in the market, make sure you only hire genuine SEO Sri Lanka services.